SAN FRANCISCO - YouTube, the video website owned by Google Inc , plans to offer paid subscriptions to some of the content on its site later this year, according to a media report.
YouTube has reached out to several video producers,
asking them to submit applications to create for-pay "channels,"
according to a report in AdAge on Tuesday that cited anonymous sources.
The first such
channels could be available to consumers by the second quarter for
between $1 a month and $5 a month, AdAge reported.
YouTube, the world's
No. 1 video website, has been moving to add professional-grade video
programs to the vast archive of amateur, home-shot videos that made the
site popular. The current crop of such channels is available to
consumers for free and supported by advertising that appears alongside
the videos.
YouTube has hinted
in the past that it was considering offering subscription-based paid
content. YouTube boss Salar Kamangar told Reuters in June that there was
strong demand among certain YouTube video producers, such as video game networks, to offer fee-based programs.
"They have such a
big audiences that they can start to segment their audiences into those
that are willing to pay a higher amount" for things like new gaming
tricks, Kamangar said at the time.
He also said that
cable channels with small audiences could potentially be offered to
consumers through YouTube on an "a la carte" basis.
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